Elaine Signs To Columbia Records And Unveils New Visuals For Risky

South African RnB singer and songwriter Elaine has signed a new deal with Columbia Records. Already a household name in South Africa from her certified platinum selling debut EP titled Elements, Elaine now moves in with celebrated global greats such as Beyonce, Destiny’s Child, John Legend, Adele, Nelly, Pharrell Williams and many more.

Letting the world know of her new endeavor, Elaine shares the visuals for her song titled Risky. Risky is taken of her Elements EP released on the 29th of September in 2019. Speaking of the song Elaine says,

“Risky is a song I wrote from a place of wanting to be respected, wanting to be valued and wanting to be loved. And it just serves as a reminder to myself and to be everyone that listens to the EP that, if anyone doesn’t value you, or love you the way that you want to be loved, don’t be afraid to cut the ties, and walk away…Its about self-worth, self-love and knowing when to cut off toxic people.”

Elaine, Spotify | Radar Africa

Over the moon about her move to Columbia Records Elaine says, “I’ve got a completely different story to tell. I’m a representation of every African girl that doesn’t want to be boxed in”.

As of March 2020, Elaine became the most streamed female artist from South Africa on Spotify. Her EP, Elements reached No. 1 on both the national iTunes and Apple Music album chart, making her the first independent female artist to do so. Elaine uploaded her debut single, Slip Away onto SoundCloud in February of 2019 before officially self-releasing it in April 2019.

Check out the new Risky music video below.

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