DJ and record producer J Smash has arrived with his Never Fall visuals. The song features ATM rapper/sing, Emtee. Never Fall was taken off J Smash’s Rise of A King EP that was released back in July of 2018. The EP packs some of South Africa’s household names, i.e. Ginger Trill, Yanga Chief, Big Star Johnson, Kid Tini, Tweezy, Maraza and a few more to mention.
The visuals see the DJ and record producer playing Emtee’s therapist. An inspiring song, Never Fall speaks on keeping on even when it gets tough. The visuals paint the picture perfect, showing Emtee still able to stand and move the squad even though he is seeing a therapist. A feast with the ATM squad is also held for the shoot, showing Emtee standing at the end of the table as the leader.
The Never Fall music video was directed by Motion Billy. Available on YouTube, check out the music video below.